Le Jardin des plantes.

Visual identity.

September 2013.

Flowered identity for this too often ommitted but magnificent Jardin des Plantes in Nantes. The illustrations are extracts of the botanist Ernst Haeckel’s work, recolored with strong hues to give a new appearance to the place and to highlight the abundance and the beauty of the varieties that offers such a reserve. This botanical garden firstly is an exploration and discovery area where visitors can assist to botany lessons and conferences. This is one of the four greatest botanical gardens in France, with a huge collection of protected species and a great importance attached to scientific experimentations. It was inevitable to show these aspects within the visual identity.

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